6. SPINTAX Syntax for WhatsApp Web: Creating Unique Messages

SPINTAX Syntax: Variations and Nested Functions

🎯 Document Purpose

This document describes all supported syntax constructions for creating variable text in messages. Using these constructions, you can create diverse unique messages from a single template.

📋 Basic Constructions

1. Pick one variant: {option1|option2|…}

Syntax: {option1|option2|option3}

What it does: Randomly selects ONE option from the list

Examples:

  • {Hi|Hello|Hey} → “Hi” OR “Hello” OR “Hey”
  • {Good morning|Good afternoon|Good evening} → picks one of three options
  • {how are you|how's it going|what's up} → one question variant

Why use it: Creates natural variation in greetings, questions, closings

2. Shuffle all variants: [+X+A|B|C|D|…]

Syntax: [+X+A|B|C|D|...]

What it does: Shuffles all variants and joins them with separator X. X can be any character or text between plus signs.

Examples:

  • [+, +apple|pear|banana] → “apple, pear, banana” (X = “, “)
  • [+ +first|second|third] → “first second third” (X = ” “)
  • [+ and +first|second] → “first and second” (X = ” and “)
  • [+ / +one|two|three] → “one / two / three” (X = ” / “)
  • [+-+date1|date2|date3] → “date1-date2-date3” (X = “-“)

Why use it: When you need to list multiple items in one message

🔄 Nested Constructions

Nested selection {option1|option2{suboption1|suboption2}}

Syntax: Curly braces inside curly braces

Examples:

  • {Good {morning|afternoon|evening}|Hello}
    → “Good morning” OR “Good afternoon” OR “Good evening” OR “Hello”
  • {Hi {world|universe}|Hello, friends}
    → “Hi world” OR “Hi universe” OR “Hello, friends”

Why use it: Creating more complex and natural combinations

Nested joining [+separator+option1|{suboption1|suboption2}]

Syntax: Curly braces inside square brackets

Examples:

  • [+ +I|you|he] → “I you he”
  • [+, +{Hi|Hello}|Good day]
    → “Hi, Good day” OR “Hello, Good day”

Why use it: Combining elements where some have variants

🎨 Combined Examples

Example 1: Personal message

{Hi|Hello}, {{Name}}! {How are you|What's new}? I'd like to offer you [+, +great deal|interesting service|excellent solution].

Result (one variant):

Hello, John! What's new? I'd like to offer you interesting service, excellent solution.

Example 2: Event invitation

{Good morning|Good afternoon}, {{Name}}! We invite you to [+, +conference|exhibition|seminar]. Dates: [+-+03/17|03/18|03/19].

Result (one variant):

Good afternoon, Sarah! We invite you to exhibition, seminar. Dates: 03/17-03/18-03/19.

Example 3: Marketing offer

{{Name}}, we have a {new promotion|special offer}! {20|30|50}% discount on [+, +men's clothing|women's clothing|kids' clothing].

Result (one variant):

John, we have a special offer! 30% discount on men's clothing, kids' clothing.

📊 Construction Comparison

ConstructionResultWhen to use
{A|B|C}ONE random variantGreeting, question, closing
[+, +A|B|C]ALL variants with commasEnumeration, list
{A{B|C}|D}ONE of: “AB”, “AC” or “D”Complex variants
[+, +{A|B}|{C|D}]Join random variantsFlexible enumeration

⚙️ Technical Details

Processing in Code

Processing order:

  1. First, placeholders {{KEY}} are substituted from Excel table
  2. Then {option1|option2} constructions are processed – random choice (ONE selected)
  3. Then [+X+Y] constructions are processed – permutations (all variants via separator X)
  4. Process repeats up to 50 times for nested constructions

How [+X+Y] works:

  • X – separator (can be any character or text: comma, space, word, etc.)
  • Y – variants separated by |
  • All variants from Y are shuffled and joined with separator X
  • Example: [+, +A|B|C] → separator ,, result: “A, B, C” (or other shuffle after mixing)

Limitations

⚠️ Important:

  • Maximum 50 iterations for nested constructions
  • Recommended no more than 3 nesting levels
  • Empty variants are automatically removed
  • Unclosed brackets may lead to unexpected results

💡 Practical Tips

Tip 1: Use the right construction

Wrong: {Hi, apple, pear, banana} – this is not enumeration, it’s selection
Right: {Hi|Hello}, [+, +apple|pear|banana]

Tip 2: Avoid excessive nesting

Too complex: {A{B{C{D|E}|F}|G}|H}
Simpler: {A|B|C|D} or split into multiple blocks

Tip 3: Choose the right separator

Separator can be any character or text between plus signs:

  • [+, +] – comma and space (“, “)
  • [+ +] – space (” “)
  • [+ and +] – ” and “
  • [+-+] – hyphen (“-“)
  • [+ / +] – ” / “
  • [+ any word +] – your custom word

Tip 4: Combine with placeholders

{Hi|Hello}, {{Name}}! {How are you|What's new}? 
Your {number|phone}: {{Phone}}.

Tip 5: Variations in Excel

You can specify variations {A|B|C} directly in Excel columns – this increases message uniqueness

🔍 Examples with Explanations

Example A: List of items

Template: We have [+, +apples|pears|bananas]
Result: We have apples, pears, bananas

Why: [+, +] joins ALL variants with comma and space

Example B: One option from list

Template: Best choice - {apples|pears|bananas}
Result: Best choice - apples (random)

Why: {...} picks ONE variant randomly

Example C: Combination of selection and permutations

“`
Template: You have [+, +{desk|writing desk}|{chair|armchair}|{lamp|light}]
Result: You have writing desk, chair, lamp (from each {} ONE variant is picked, then all joined with comma)

Why: Inside [+, +] you can use {...} to pick random variant in each position

🎯 Common Mistakes

Mistake 1: Confusion between {|} and [+ +]

{apple, pear, banana} → will pick ONE whole thing ✅ [+, +apple|pear|banana] → will list ALL

Mistake 2: Unclosed brackets

{Hi|Hello{Hi|Hello}

Mistake 3: Wrong joining syntax

[+A|B|C] – missing second + ✅ [+, +A|B|C] – correct format

💡 Maximum Uniqueness with Excel

Combining selection {A|B|C} and permutations [+X+A|B|C] in Excel:

  • You can specify variations directly in Excel columns: {Hi|Hello}, {20%|30%|50%}
  • Each column can contain unique variations for selection and permutations
  • Combination of all variations creates incredibly high variability – up to complete uniqueness of each message
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