🔍 How it works technically
WhatsApp integrations are built through different connection methods:
❗️Most vendors do not disclose their connection type. This overview is based on public data, user reviews, and technical signals. Critical deployments require an audit.
WhatsApp is embedded as a communication channel in CRM - inbound and outbound messages appear in the customer record.
| CRM | Integration type | Features | Likely technical stack |
|---|---|---|---|
| Bitrix24 | Official and unofficial API | Open channels, templates, chat history | WABA / web.whatsapp.com / proxy / headless Chrome |
| Kommo (AmoCRM) | WhatsApp widget, chatbots | Visual flow builder, message templates | web.whatsapp.com / Gray SaaS / headless QR injection |
| RetailCRM | Built-in WhatsApp modules | Order events, broadcasts, templates | WebView / Android emulators / proxy integrations |
| Zoho CRM | Via Zapier/Make or API | Inbound and trigger-based messaging | API via BSP (360dialog, Twilio) |
| HubSpot | Via 360dialog, Twilio, Wati | Only with API / BSP | WABA / official BSP integrations only |
Trigger → filter → action: WhatsApp automation in code-free workflows.
| Tool | WhatsApp support | Features | Likely technical stack |
|---|---|---|---|
| Make (Integromat) | Via Webhook / BSP | Scenarios, multichannel | API / Webhook / sometimes headless WebView |
| Zapier | API only | Simple logic, no native WhatsApp | Official BSP only (Twilio, 360dialog) |
| Albato | Built-in connectors | WhatsApp + CRM, localization | WebView / Gray SaaS / API proxy |
| Pabbly Connect | API integrations | Zapier alternative, budget option | WebView proxy / Webhook injection / sometimes Gray SaaS |
Dialog handling, auto-replies, funnel logic.
| Platform | Connection | Capabilities | Likely technical stack |
|---|---|---|---|
| Chatfuel | Via 360dialog / Twilio | Flow builder, buttons, AI | WABA API via partners |
| ManyChat | Twilio only | Flows, tags, CRM links | WABA only (Twilio) |
| BotHelp | WABA + Web | Broadcasts, multichannel, sessions | WABA API / web.whatsapp.com / Gray SaaS |
| Dialogflow | Via middleware | NLP + AI + context | Webhook + emulators / headless Web / possible WebView |
| GPT bots (custom) | API + scenarios | Vector-base auto-replies, LLM | WebView / web.whatsapp.com / ADB / emulators |
Next page: Anti-spam and WhatsApp account protection - limits, warming, spintax, and more?