🔒 Fully compliant mass communication through WhatsApp via official Meta (Facebook) partners.
| Attribute | Description |
|---|---|
| Access type | Through an official BSP (Business Solution Provider) |
| Supported formats | Text, images, video, buttons, lists, polls |
| Verification required | Yes. Business must be verified in Meta Business Manager |
| Message templates | Meta approval required for each outbound template |
| Pricing | Per conversation (first 24h), varies by country and purpose |
| Broadcast policy | Strict limits; penalties for complaints, spam, unapproved templates |
✅ Use for: notifications, transactions, customer service, CRM integrations.
⚠️ Not for cold outreach or spam.
API access is only available through Meta BSP partners.
| Partner (BSP) | Features | Best for |
|---|---|---|
| Twilio | Simple REST integration, high stability | Developers |
| 360dialog | Fast onboarding, direct API access | Startups, SMB |
| Wati | UI panel + API + templates + chatbots | SMB and agencies |
| MessageBird (Bird) | Flow builders, multichannel | Mid-size business |
| Gupshup | Advanced templates, custom scenarios | Various use cases |
⚠️ Meta does not offer direct API access - only through BSP platforms.
API embeds WhatsApp into business processes.
| Capability | Description |
|---|---|
| Template messages | Outbound only via pre-approved templates |
| Customer-initiated session | Free messaging within 24h after inbound message |
| Webhook integrations | Real-time inbound messages |
| CRM / ERP integrations | Bitrix24, Kommo, Salesforce, AmoCRM, etc. |
| UI panels | Often provided by BSP for operators |
| Chatbots and flows | Via external logic or BSP tools |
✅ Use for: trigger notifications, auto-replies, funnel communications.
| Scenario | Example |
|---|---|
| Order confirmation | "Your order #12345 is confirmed. Delivery tomorrow." |
| Appointment reminder | "You're booked for May 15 at 12:00. Please confirm." |
| Payment notification | "Payment of $60 received. Thank you!" |
| Mass notifications | "25% off for customers until end of week!" |
| Support | Reply within 24h without a template |
| Limit | Comment |
|---|---|
| ❗ No spam | Cold lists can get the business account banned |
| 📄 All templates reviewed | Aggressive or misleading copy rejected |
| 📈 Quality limits | Poor metrics → throttling → temporary blocks |
| 🧾 No billing bypass | All activity is billed - evasion = ban |
| 🧍 1 account = 1 legal entity | Not for informal gray projects |
Next page: CRM, RPA, and chatbot integrations (Make, Bitrix, Zapier, Kommo, etc.)?
